The Sweet Sweet Song of Beauty Brand O’O Hawaii

Honoring every little thing that’s mild and love, the founder of magnificence model O’O Hawaii shares with us some of her yard magic…


I’ve present in life that, generally, a factor that eludes you is usually effectively well worth the wait.

So it was with my long-awaited cellphone name with Holly Harding, founder of O’O Hawaii.

I’d need to refer again to my calendar to substantiate, however I consider there have been about 6 or 7 cellphone calls between us, normally ending within the type of an apologetic and really nice voicemail.

Once we lastly related, the vivacity that I affiliate with Hawaii — thought I’ve by no means been — got here by in her voice virtually louder than bombs. 

It was 7am her time, and her spirit intimated that she’d already been up for hours, imparting love and light-weight on all these (people and animals alike) who crossed her path.


Holly informed me that simply yesterday, she had visited a neighboring group the place she rescued three canines in want of fostering, and was going again at the moment to get a minimum of yet one more. It grew to become instantly obvious that she is pushed by a calling larger than her personal, in every little thing she does. Even the title of her magnificence model, O’O Hawaii, was chosen to honor a local hen — the Hawaiʻi ʻōʻō hen — which fell extinct years in the past however whose track deserves a spot in our reminiscence. And for each one of their on-line gross sales, O’o Hawaii donates $1.00 to the Keauhou Chicken Conservation Heart Discovery Forest program.


It ought to most likely come as no shock that O’O’s line is cruelty-free, crafted from pure non-GMO sources and, when out there, substances grown organically in Hawaii. I requested Holly which of these repairing-and-replenshing substances had been her favourite. Although robust to whittle down, her listing of superfoods reads: Noni, Coffeeberry, Kukui Nut, and Purple Algae.



Noni fruit extract is wealthy in nutritionally necessary fatty acids that assist hold pores and skin wholesome by selling the environment friendly functioning of cell membranes. Wholesome cell membranes extra readily take in the vitamins they want whereas additionally flushing out toxins that intervene with optimum cell operate. Noni will be described as antibacterial, antimicrobial, immune-stimulating, antioxidant, antihypertensive, anti-arthritic, analgesic and anti inflammatory. The excessive content material of proxeronine is believed to advertise manufacturing of xeronine, a compound that not solely retains cells wholesome but in addition helps steer irregular cells again to normalcy.

Aids: Broken, boring pores and skin in want of restore

Professional Tip:  In case you are experiencing a boring complexion and actually need to brighten issues up with hopes of everlasting restore, the O’o merchandise that embrace noni can actually assist obtain your required end result! 



Though many different fruits include antioxidants, the Hawaiian Coffeeberry surpasses different sources with greater than thrice the extent of antioxidant focus than present in inexperienced tea and blueberries. The polyphenols discovered within the Hawaiian Coffeeberry neutralize free radicals in and on the pores and skin earlier than they’ll affix to pores and skin cells and destroy membranes. These polyphenol antioxidants are believed to stop mobile injury in pores and skin. Hawaiian Coffeeberry is taken into account protected for delicate pores and skin varieties resulting from its pure properties.

Aids: Broken, boring pores and skin in want of restore

Professional Tip:  For those who out of the blue noticing indicators of growing older, coffeeberry is usually a fast option to restore broken cells and assist scale back positive traces. 



Used for lots of of years by Hawaiians to moisturize and shield the pores and skin in addition to heal minor pores and skin irritations, wounds and burns, Kukui Nut Oil penetrates the pores and skin, leaving it silky and clean. This oil accommodates nutritional vitamins A, C, and E, that are antioxidants identified to guard the pores and skin and stop free radical injury to pores and skin cells. Kukui Nut Oil can depart even the driest, dullest, growing older pores and skin trying wholesome and radiant. Kukui Nut Oil additionally works effectively as an undereye therapy for the prevention and softening of crow’s ft.

Aids: Dehydrated, boring and prematurely aged pores and skin

Professional Tip: If winter pores and skin is getting you down, begin with O’o Hawaii’s extremely hydrating Birdbath as your first step and use Sensible Feather day and night time to completely restore dry, boring pores and skin.  



Astaxanthin has been proven in medical research to extend pores and skin moisture, moisture retention, elasticity, in addition to promote pores and skin smoothness, and reduce positive traces and wrinkles. An unbelievable UV-blocker, it protects in opposition to solar injury and darkish spots. One of essentially the most highly effective antioxidants, Astaxanthin can neutralize a number of free radicals directly, defending your pores and skin and physique from oxidation, injury, and irritation. Astaxanthin has been confirmed to extend blood circulate, which means that it’ll assist your pores and skin to have higher circulation. Elevated circulation has varied advantages, together with elevated cell turnover, amplified elasticity, and elevated water retention.

Aids: Dry, aged and solar broken pores and skin together with solar spots 

Professional Tip: For those who’re a seaside babe or snow bunny, pink algae may help restore the impact of the solar and wind by lightening solar spots, creating cell turnover and rising circulation to assist brighten and rejuvenate your complexion.  


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