Blue Cross Blue Protect of Arizona (BCBSAZ) struck a partnership with digital well being startup Sharecare. The payer will provide the app to its greater than 1.5 million members throughout the state.
Created by WebMD Founder Jeff Arnold and Dr. Mehmet Oz, the premise of Sharecare is that customers fill out a well being survey that provides them a “RealAge” rating. It then provides them ideas to enhance their well being, which when met, are recorded as “inexperienced days.”
BCBSAZ members will be capable of obtain incentives for assembly these objectives by means of the app. They may even have entry to their claims information, be capable of view in-network suppliers, and customized challenges, and have entry to life-style teaching. Arnold stated the corporate has 500 coaches and nurses, and has applications for customers with continual circumstances, corresponding to diabetes.
“Blue Cross Blue Protect of Arizona has a robust dedication to enhance the worth of healthcare for not solely our members, however each single Arizonan. Sharecare embraces our similar dedication to serving to individuals construct longer, higher lives by enabling well being transformation on the particular person, organizational and neighborhood ranges,” Blue Cross Blue Protect of Arizona CEO Pam Kehaly stated in a information launch.
Based in 2009, Sharecare has raised greater than $425 million so far. Blue Cross Blue Protect of Arizona led a funding spherical for an undisclosed quantity in January. Different buyers embody Wells Fargo Strategic Capital, Wellington Administration, Discovery Communications, HCA and Quest Diagnostics.
The corporate has additionally made a string of acquisitions, together with Biolucid, an organization that makes VR expertise for healthcare, and Feingold Applied sciences, which makes a voice evaluation instrument.
“We’ve spent the final 10 years elevating over $400 million from strategic companions and shopping for corporations to ship a complete platform,” Arnold stated in a cellphone interview.
Exterior of the core RealAge characteristic, Sharecare has a number of different options. Some are WebMD-like, together with a symptom checker and well being articles served to customers. It additionally features a step counter, a drug pricing tool, and a characteristic that may purportedly detect stress in a consumer’s voice when they speak over the phone.
After all, with all of these options come permissions. In its phrases of service, Sharecare stated it doesn’t promote customers’ well being information, however could present aggregated datasets to 3rd events with none personally identifiable data. It additionally can serve users targeted ads.
Along with BCBSAZ, Sharecare has partnerships with Blue Cross Blue Protect of Minnesota, Walmart and the State of Georgia. Arnold stated the corporate’s technique was to work with one main payer in every state, significantly these with sturdy ties to the well being of their native communities.
“We have a look at market influencers which have large market share and a trusted model that we are able to take platform to market with,” he stated. “We spend money on individuals, locations and coverage. We’ve mapped in Arizona the place we predict we are able to have probably the most impression.”
Picture credit score: Sharecare
Correction: Blue Cross Blue Protect of Arizona led a funding spherical for an undisclosed quantity within the firm.