Vivida’s Senior Ecommerce & Digital Marketing Manager will drive, personal and function all issues E-commerce & Digital Marketing within the Vivida Lifestyle world. We’re on the lookout for a pacesetter to embrace being the ‘nucleus’ – someone who will act and assume like a basic supervisor for this division.
This position will probably be integral in commercialising the Vivida Lifestyle model by accelerating ecommerce progress all whereas staying aligned & true to our model values & deeper function. This position marries artistic with business, curating our model story to interact, to extend site visitors & to extend gross sales for the long-term improvement of the enterprise.
The best candidate is extremely motivated and able to thriving in a growth-focused, start-up model atmosphere. You’re a self-starter that’ll take initiative to strategise, plan, analysis and mannequin, however most significantly you’ll additionally embrace rolling up your sleeves and making issues occur your self. Over time, you’ll spearhead constructing and growing Vivida’s world class staff of digital marketeers.
· It is a distant place. Our present administration staff works remotely from the south of UK and Oregon (USA).
WHAT YOU’LL DO:
Management & Technique:
Drive campaigns to proactively generate consciousness, progress, conversions and retention
Outline, form, and implement a longer-term advertising & ecommerce technique to exceed firm goals and proactively search alternatives to drive incremental progress, by way of gross sales and in addition fulfilling the deeper model mission.
Drive shopper insights & analytics. Spearhead the sharing of those learnings with the remainder of the enterprise, to supply a transparent image of our buyer. Accountable for knowledge and evidence-based actions to scale long-term progress and guarantee profitability. Champion our enterprise to take inspiration from our function and from our buyer’s drivers and boundaries, not backwards from gimmicks and fads.
Analysis and analyse market tendencies, demographics, pricing methods, competitor merchandise, and different related info to kind advertising methods.
Collaborate and affect cross-functionally with all departments to make sure cohesion.
· Accountable for net gross sales and business targets
· Be the Vivida ecommerce skilled and nucleus
· Set visions and clear roadmaps on the best way to obtain enterprise targets & KPIS
· Present strategic insights and proposals to extend web site efficiency, conversion charges, gross sales, and buyer expertise.
· Present weekly reviews for staff with holistic summaries of efficiency and takeaways contemplating all gadget sorts, advertising applications, merchandising methods, and promotions
· Present quarterly deep-dive evaluation of the ecommerce enterprise & set up KPIs
· Constantly evaluation product web page & gross sales efficiency, remodeling content material and promotional plans as required to drive gross sales and engagement, figuring out one of the simplest ways to current options and advantages to end-users
· Guarantee acceptable visible merchandising of the web site, contemplating UX, in addition to the upkeep of sold-out & pre-order merchandise
· Chargeable for CRM methods focussing on engagement & retention
· Establish key applied sciences & areas for enchancment for the shopper journey, UX & conversion funnel to refine buyer acquisition and retention
· Troubleshoot points as and when they might come up throughout all ecommerce channels
· Handle segmentation of buyer knowledge
· Be in command of the Dropbox organisation of all Ecommerce belongings & content material (eg. picture & video)
· Drive market and shopper analysis to find out greatest expertise roadmap
Duties : Digital Marketing:
· Persistently optimise technique throughout present and new digital / efficiency advertising channels (paid social, paid search, electronic mail, affiliate, net and cellular)
· Activate greatest practices in digital advertising throughout capabilities: website positioning/SEM, Efficiency Marketing, Paid Social/Media, natural Social, knowledge/analytics/instruments, net and cellular UX, touchdown web page and conversion optimisation, and many others
· Optimise full-funnel buyer journey and leverage knowledge to unlock progress alternatives
· Clearly talk outcomes towards targets to staff
· Handle acquisition methods to draw high quality site visitors and publicity for our web site, managing the advertising budgets to make sure environment friendly ROAS
· Regularly analyse ROIs, KPIs and metrics throughout digital advertising channels and platforms, preserving on high of seasonal updates. Reallocate budgets and media combine primarily based on outcomes, share insights and prioritise workflow
· Evaluation alternatives for digital promoting initiatives and affiliate companions
· Approve and oversee the artistic improvement of promotional supplies, web site content material, ads, and different marketing-related initiatives
THE IDEAL CANDIDATE:
· Understanding of the Vivida Lifestyle soul & magic – appreciation for the values & function, understanding & appreciation for what makes us greater than a model.
· 7+ years working in E-commerce / Digital Marketing / Technique with intensive data & expertise acquired in Shopify, website positioning, PPC, Google Analytics, reporting & insights, retailer administration, net improvement administration
· Expertise in mentoring & constructing out groups, and a observe document of driving on-line progress for a style, life-style, sportswear or premium shopper items model
· Expertise with and robust command of a DTC ecommerce atmosphere
· Organised, versatile, and hands-on mentality; expert at assessing priorities primarily based on affect, stage of effort, and bandwidth
· Excels at important pondering and efficient choice making; balances long-term targets with short-term wants
· Extremely analytical and knowledge pushed; motivated by progress alternatives
· Assumes possession, drives outcomes and innovation; anticipates and overcomes challenges
· Nice stability between gross sales & analytics / artwork & artistic.
· Entrepreneurial mindset with expertise in working in a small staff, comfy with distant working. Self-starter who additionally excels in self motivating environments.
· A artistic drawback solver who proactively identifies roadblocks, demonstrates initiative, is conscientious and offers full follow-through on all areas of accountability
· Wonderful interpersonal and communication abilities – robust behavior of listening, motivating & praising/uplifting individuals. Like flowers, for those who flourish them, they flourish.
· Enjoys working in a extremely collaborative ‘greatest thought wins’ atmosphere to execute while additionally juggling a number of priorities.
· Robust knowledge interpretation & communications abilities; confirmed skill to summarise and current advanced findings clearly and concisely.
· Conscious that our future success is simply as depending on what ‘alternatives’ we’re going to say no to (distractions) as what we’re going to say sure to.
· Has a robust visible design accumen
· Energetic/swimwear/attire/sustainable style trade publicity, start-up expertise, distant work expertise, a superb sense of humour…
· Ardour for watersports, empowerment, wellness, life-style, nature, the nice outdoor, the animal kingdom, sustainability.
WHY YOU’LL LOVE WORKING AT VIVIDA:
· Flexibility of distant work so you may have a piece/life stability
· Take satisfaction in being a part of a mission that’s actually out to make good issues occur on the planet
· No micro-managing right here. Once we rent you, we belief your experience and abilities – we imagine in you and help you in attaining your targets with full possession & accountability
· We help our worker’s wellbeing and need every individual to be their greatest selves once they come to work every day – tell us what which means for you. Want a day bike trip or surf session to really feel rejuvenated and motivated – go for it!
· As the corporate grows, so too will your alternatives – the sky is the restrict! A spot to really forge your individual path and be an integral a part of Vivida’s thrilling journey forward
Aggressive wage + thrilling alternative to earn Unusual Shares.
The Vivida Lifestyle exists to encourage & empower each other to unlock our full potentials & stay our greatest & healthiest lives doing what we love. Vivida Lifestyle was initially created as a purely passion-driven mission, serving as a reminder & day by day inspiration to stay life to the fullest – all the time striving to search out connection to & appreciation for the pure wonders that encompass us. Our identify, derived from ‘Viva la Vida’, is the premise of our philosophy in all that we do, help, & create. Our sportswear & gear is constructed to reinforce your adventures, with travel-friendly, eco-conscious & built-for-you high quality & model.
From humble beginnings of storage storage, our founder & his mum personally packaging & posting each order, to now being on observe for £1.6M annual income, Vivida has come extremely far. Vivida is now not only a imaginative and prescient. It’s a actuality with a momentum of its personal. It’s not a narrative, a technique, or a picture with a manufactured message or function. Vivida is actual. Those that comprehend it, really feel it, & maintain coming again for extra. Simply as manufacturers earlier than us have pioneered new approaches to rising markets & tendencies, so too will Vivida, at this excellent intersection of shopper consciousness, a deep want for authenticity, sustainability, wellbeing & happiness… as a way of life.
To take our Vivida story to the subsequent stage, we’re not trying to rent good individuals after which inform them what to do; we’re trying to rent good individuals, in order that they inform us what to do.
Above & past your skillset & observe historical past, what issues most to us is your character & your angle. We’re a household devoted to constructing the perfect office tradition doable. In case you share our imaginative and prescient of positively impacting the world, Vivida Lifestyle could possibly be the dream place for you…