Interest in the Corn Palace Pageant in the 1920s was helped by phrase of mouth and thru promoting handbills. However Mitchell leaders additionally acquired on the street to get the message out.
Led by native civic and enterprise teams, people from Mitchell launched into caravans in the weeks main up to the pageant, letting them know their group was planning an enormous present. That was led by W.H. King, the Corn Palace’s supervisor, who was pulling out all of the stops to impress guests. He led a concerted effort to extend the promoting and the advertising of the options surrounding the present that will compel guests to attend. The present additionally included a magnificence contest and a crowning of Corn Palace queen, with a queen’s ball and an previous fiddler’s solo and jigging contest.
READ: Extra from the Corn Palace 100 sequence by Marcus Traxler.
Additionally new in 1926? A statewide child contest that was to be judged by the South Dakota State Board of Well being’s youngster hygiene division director.
Most of them have been the concepts of King, who requested native “autoists” that have been going out of city on enterprise or trip journeys to take banners promoting that yr’s Palace on their vehicle. King additionally had radiator shields — 6 by 4 inches — created for the first time to assist promote the occasion, with the phrase “World’s Solely Corn Palace” on them.
“That is the first yr that radiator shields have been used to promote the Corn Palace celebration and the provide numbers solely 250,” the Mitchell Night Republican reported on Aug. 13, 1926.
The Mitchell Republic commemorates the one hundredth anniversary of the trendy Corn Palace in 2021. (Mindy Wirtzfeld / Discussion board Design Middle)
Quickly, Mitchell leaders have been placing collectively a caravan plan to go to different South Dakota communities to pitch the occasion. The Mitchell Lions Membership sponsored visits to Parkston, Tripp and Salem, every of which was holding county gala’s or group celebrations in early September, just a few weeks earlier than the Mitchell pageant was scheduled.
The caravan would come with a speaker who would have a “temporary, direct discuss on the functions of the Corn Palace and the 1926 leisure,” earlier than “a handy guide a rough musical program,” the newspaper reported.
That leisure included Broadway musical comedy star Frank DeVoe and Aileen Stanley, who was certainly one of the hottest singers of the decade.
In 1927, the caravans acquired even larger. In early September, a 19-car caravan left Mitchell early in the morning on what they referred to as a “pleasant tour” to the Rosebud area. With them was a 20-piece band, Corn Palace banners, souvenirs and literature and sacks of sweet for youngsters.
The caravan began in Stickney and Corsica, wound by Gregory County and completed in Winner for the day, earlier than choosing up in White River the subsequent day and going to Murdo after which coming again by Lyman and Brule counties, ending the day in Kimball, the place a rodeo was going down and the caravan broke up to move dwelling.
Per week later, 40 vehicles vowed to go to 17 cities, being sponsored by the Mitchell Chamber of Commerce and the Mitchell Retailers Affiliation, beginning in Mount Vernon and winding by Wessington Springs, Woonsocket, Howard and all the way down to Salem and Alexandria, hitting cities alongside the approach for 20 minutes at a time.
A cartoon appeared on the entrance web page of the Sept. 27, 1926 version of the Mitchell Night Republican as the Corn Palace Pageant opened for the yr. The commercial is a part of the Carnegie Useful resource Middle’s assortment on the Corn Palace. (Marcus Traxler / Republic)
Newspaper tales cited prosperity of the 1920s was certainly one of the causes to go to the present, with the continued improvement of vehicles and extra individuals proudly owning vehicles permitting them to get to Mitchell.
“The roads in this part of the state are in great situation to accommodate the hundreds who will journey in their vehicles, and the graveling performed this summer time has accomplished the net of advantageous, hard-surfaced highways that result in Mitchell from all elements of the state,” the Night Republican wrote in September of 1927.
This story was printed with the analysis help of the Carnegie Useful resource Middle in Mitchell, positioned at 119 W. Third Ave.